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	<title>UBELAB</title>
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	<link>http://ubelab.wordpress.com</link>
	<description>momentum in knowledge</description>
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		<title>UBELAB</title>
		<link>http://ubelab.wordpress.com</link>
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			<item>
		<title>CMON GT^:</title>
		<link>http://ubelab.wordpress.com/2008/11/10/cmon-gt/</link>
		<comments>http://ubelab.wordpress.com/2008/11/10/cmon-gt/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 00:58:28 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CAM]]></category>
		<category><![CDATA[interactive campiagn]]></category>
		<category><![CDATA[LOOP]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/?p=43</guid>
		<description><![CDATA[CMON GT^ (www.getup.co.nz) engages 13 to18 year olds in a physical activity campaign, utilising text and web based technology as well as the offline and the television media channels. CMON GT^ is based around an inter-school competition where students participate to gain points in the form of a unique game card by being physically active. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=43&subd=ubelab&ref=&feed=1" />]]></description>
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		<item>
		<title>Key vs Clark: Brand Trust?</title>
		<link>http://ubelab.wordpress.com/2008/11/10/key-vs-clark-brand-trust/</link>
		<comments>http://ubelab.wordpress.com/2008/11/10/key-vs-clark-brand-trust/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 00:56:52 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[political marketing]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/?p=82</guid>
		<description><![CDATA[The recent New Zealand election was pretty much run as a brand-related marketing campaign. The first time in history when all the parties applied strong branding to their communication with the public. The Greens were a good example. Their campaign was all about the brand, meaning, party vote. A de-emphasis on personality. Act made it all about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=82&subd=ubelab&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ubelab.wordpress.com/2008/11/10/key-vs-clark-brand-trust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ubelab</media:title>
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		<item>
		<title>&#8220;The Google Story&#8221; &#8211; David Vise speaks at Google</title>
		<link>http://ubelab.wordpress.com/2008/08/14/the-google-story-david-vise-speaks-at-google-2/</link>
		<comments>http://ubelab.wordpress.com/2008/08/14/the-google-story-david-vise-speaks-at-google-2/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 05:44:40 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[uCommerce]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/2008/08/14/the-google-story-david-vise-speaks-at-google-2/</guid>
		<description><![CDATA[

more about &#8220;&#8220;The Google Story&#8221; &#8211; David Vise speak&#8230;&#8220;, posted with vodpod
 
 

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=75&subd=ubelab&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>&#8220;The Google Story&#8221; &#8211; David Vise speaks at Google</title>
		<link>http://ubelab.wordpress.com/2008/08/14/the-google-story-david-vise-speaks-at-google/</link>
		<comments>http://ubelab.wordpress.com/2008/08/14/the-google-story-david-vise-speaks-at-google/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 03:53:53 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[uCommerce]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/2008/08/14/the-google-story-david-vise-speaks-at-google/</guid>
		<description><![CDATA[
more about &#8220;&#8220;The Google Story&#8221; &#8211; David Vise speak&#8230;&#8220;, posted with vodpod
 

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=74&subd=ubelab&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ubelab.wordpress.com/2008/08/14/the-google-story-david-vise-speaks-at-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ubelab</media:title>
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		<item>
		<title>&#8220;All Marketers are Liars&#8221; &#8211; Seth Godin speaks at Google</title>
		<link>http://ubelab.wordpress.com/2008/08/14/all-marketers-are-liars-seth-godin-speaks-at-google/</link>
		<comments>http://ubelab.wordpress.com/2008/08/14/all-marketers-are-liars-seth-godin-speaks-at-google/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 03:51:58 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/2008/08/14/all-marketers-are-liars-seth-godin-speaks-at-google/</guid>
		<description><![CDATA[
more about &#8220;&#8220;All Marketers are Liars&#8221; &#8211; Seth Godi&#8230;&#8220;, posted with vodpod
 

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=73&subd=ubelab&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ubelab</media:title>
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	</item>
		<item>
		<title>The Big Picture CAM + LOOP: A Conceptual Model of Communications in Ubiquitous Markets (uMarkets)</title>
		<link>http://ubelab.wordpress.com/2008/08/14/the-big-picture-cam-loop-a-conceptual-model-of-communications-in-ubiquitous-markets-umarkets/</link>
		<comments>http://ubelab.wordpress.com/2008/08/14/the-big-picture-cam-loop-a-conceptual-model-of-communications-in-ubiquitous-markets-umarkets/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 01:48:24 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[uCommerce]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/?p=68</guid>
		<description><![CDATA[If you have read the two posts on: 
The CAM Model: [http://ubelab.wordpress.com/2008/08/14/conceptualizing-wireless-advertising-strategy-in-mobile-commerce-environments/] 
and 
The LOOP Model: [http://ubelab.wordpress.com/2008/08/11/the-loop-conceptualizing-and-measuring-consumer-interactivity-in-response-to-campaigns/]
You may realize where I am going
An overall conceptual model of communications in ubiquitous markets or uMarkets. This is the next publication I am working on. Slow work in progress but it is my belief that it makes a significant contribution to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=68&subd=ubelab&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ubelab.wordpress.com/2008/08/14/the-big-picture-cam-loop-a-conceptual-model-of-communications-in-ubiquitous-markets-umarkets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ubelab</media:title>
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		<item>
		<title>The CAM Model: Conceptualizing Wireless Advertising Strategy in Mobile Commerce Environments</title>
		<link>http://ubelab.wordpress.com/2008/08/14/conceptualizing-wireless-advertising-strategy-in-mobile-commerce-environments/</link>
		<comments>http://ubelab.wordpress.com/2008/08/14/conceptualizing-wireless-advertising-strategy-in-mobile-commerce-environments/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 00:56:16 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[uCommerce]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/?p=61</guid>
		<description><![CDATA[The work on conceptualizing advertising strategy in wireless environments is summarized below. It started in 2003 and it was nearly published in the Journal of Advertising in 2005. Unfortunately, one of the reviewers could not get their head around the proposition that the mobile channel is fundamentally different from the web. After 3 reviews and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=61&subd=ubelab&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ubelab.wordpress.com/2008/08/14/conceptualizing-wireless-advertising-strategy-in-mobile-commerce-environments/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">ubelab</media:title>
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		<item>
		<title>Profile</title>
		<link>http://ubelab.wordpress.com/2008/08/13/profile/</link>
		<comments>http://ubelab.wordpress.com/2008/08/13/profile/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 06:10:14 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[About Ubelab]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/?p=52</guid>
		<description><![CDATA[Here is a bit of profile on Robert Davis (contact drradavis@gmail.com) 
Robert is a teacher, researcher and consultant specializing in marketing and interactive. 
Robert Davis has published research in the Marketing Science, the Journal of Advertising Research, Journal of Service Research, Decision Sciences Journal of Innovative Education, Communications of the ACM, the Journal of Information Technology, Strategic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=52&subd=ubelab&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ubelab.wordpress.com/2008/08/13/profile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ubelab</media:title>
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	</item>
		<item>
		<title>CMON GT^: Youth branding in a social marketing context</title>
		<link>http://ubelab.wordpress.com/2008/08/13/cmon-gt-youth-branding-in-a-social-marketing-context/</link>
		<comments>http://ubelab.wordpress.com/2008/08/13/cmon-gt-youth-branding-in-a-social-marketing-context/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 02:22:31 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[uCommerce]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/?p=44</guid>
		<description><![CDATA[ 
CMON GT^ is youth branding in a social marketing context. This was an interactive marketing project that I developed and implemented with other stakeholders in Auckland, NZ, with the view of developing a national platform. Despite the success of the campaign it was disappointing that SPARC did not continue to support the brands development.

Here are some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=44&subd=ubelab&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ubelab.wordpress.com/2008/08/13/cmon-gt-youth-branding-in-a-social-marketing-context/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ubelab</media:title>
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	</item>
		<item>
		<title>Branding Student Experience</title>
		<link>http://ubelab.wordpress.com/2008/08/13/branding-student-experience/</link>
		<comments>http://ubelab.wordpress.com/2008/08/13/branding-student-experience/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 01:43:26 +0000</pubDate>
		<dc:creator>ubelab</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://ubelab.wordpress.com/?p=24</guid>
		<description><![CDATA[The current NZ government and I suppose society in general has pooed the idea of marketing in the educational sector. 
Some of the debate has focused on the branding of tertiary institutions. Advertising spend. The arguement being that any dollar spent on branding is a dollar not spent directly on students. I tend to side with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubelab.wordpress.com&blog=4481797&post=24&subd=ubelab&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ubelab</media:title>
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